Marketing Communications Counsel, Inc.

Making change work for you...
We help you supply the vision... and the why, where and how

Practical Applications
How we have helped a sampling of our clients
Transition, Transform and Thrive

Application #1

Transformation
Introduce a foreign-owned corporation to a U. S. market and overcome local recruiting prejudices.

Tactical Solutions: Manage a series of announcement events including a research building dedication, aimed at media, prospective employees and customers. Create support literature and an employee-training guide along with the events; provide marketing communications and creative services for corporate brochures and multi-language video for recruiting engineers and the company's internship program.

Results: All events were successfully concluded and professional engineering employees were hired.

Application #2

Transition
Present a multi-industry conglomerate to a specific industry.

Tactical Solutions: Create and implement on-going trade and general media relations. Also provided project management, print production management and graphic arts support.

Results: Regularly appearing trade and general media articles on a variety of topics. Senior executives regularly speak at major industry-related events.

Application #3

Thrive
Present a regional/national environmental and public health problem to local communities for their ownership/buyin.

Tactical Solutions: Developed and implement several public information programs to educate residents about environmental problems and related funding issues. Work with several cities, building Internet sites, creating city newsletters, assisting in city-wide planning efforts, creating literature for economic development associations and helping inform citizens of the merits of several bond issues.

Results: Local communities supported their projects and residents accepted all bond issues. Several projects were recognized and honored by the state municipal association.

Application #4

Transformation
Present an international joint venture company to customers.

Tactical Solutions: Create and continuously update an interactive, CD-ROM-based presentation for engineering sales managers.

Results: The presentation and updating system is a major factor helping our client obtain several multi-million dollar contracts.

Application #5

Transition
Identify and introduce a unique resource concept to help fund a non-profit organization.

Tactical Solutions: Design and launch an “inventive thinking” program to help corporations bring products and services to market.

Result: Successful launch of the development program.

Application #6

Thrive
Create and rollout a brand identity change while maintaining and increasing revenue.

Tactical Solutions: Design and implement a brand/identity and outreach program to change customer and employee perception of a popular, bar/restaurant to an upscale young-adult and family restaurant serving sports-minded business people.

Results: Target market share increased and our client continues to show revenue grow.

Transition, Transform and Thrive