Case Studies
Case Study 1
Transformation
Introduce a foreign-owned corporation to a U. S. market and overcome local recruiting prejudices.
Tactical Solutions: Manage a series of announcement events including a research building dedication, aimed at media, prospective employees and customers. Create support literature and an employee-training guide along with the events; provide marketing communications and creative services for corporate brochures and multi-language video for recruiting engineers and the company's internship program.
Results: All events were successfully concluded and professional engineering employees were hired.
Case Study 2
Transition 
Present a multi-industry conglomerate to a specific industry.
Tactical Solutions: Create and implement on-going trade and general media relations. Also provided project management, print production management and graphic arts support.
Results: Regularly appearing trade and general media articles on a variety of topics. Senior executives regularly speak at major industry-related events.
