Case Studies 1 & 2

Case Study 1

Transformation
Introduce a foreign-owned corporation to a U. S. market and overcome local recruiting prejudices.

Tactical Solutions: Manage a series of announcement events including a research building dedication, aimed at media, prospective employees and customers. Create support literature and an employee-training guide along with the events; provide marketing communications and creative services for corporate brochures and multi-language video for recruiting engineers and the company's internship program.

Results: All events were successfully concluded and professional engineering employees were hired.

Case Study 2

Transition
Present a multi-industry conglomerate to a specific industry.

Tactical Solutions: Create and implement on-going trade and general media relations. Also provided project management, print production management and graphic arts support.

Results: Regularly appearing trade and general media articles on a variety of topics. Senior executives regularly speak at major industry-related events.

Case Studies 1 & 2 3 & 4 5 &6