Unless You're eMarketing, Your Message is Not Getting Through
Today our world changes with blinding speed, often leaving us wondering how our business disappeared, our community deteriorated or our organization fell apart.
In the past things worked so slowly that standing still and doing nothing was actually a reasonable "plan of action". In fact, it might have been the best choice. But, that's not true today.
Whether you believe it or not, you face extinction by standing still and doing nothing. The news business is a clear example. Coast-to-coast, newspapers are ceasing print production and scrambling for new business models. Seemingly overnight Facebook, Twitter, other social media, and Reddit ("the front page of the Internet"), have become the news medium of choice for millions, instantly delivering what's happening right now to people of all ages via PCs, laptops, notebooks, iPads, tablets and smartphones.
So, if you are not eMarketing, that is communicating, motivating and selling using the Internet, then you are not communicating.
eMarketing covers all the activities a business, nonprofit, professional services organization or government unit conducts via the worldwide web with the desire of communicating with their audiences; attracting new business or new members; retaining current business or members; and creating or enhancing various organizational or product “brand” identities.
Considering return on investment, eMarketing has nearly supplanted non-electronic, e.g. print marketing and communications, and redefined the way businesses, nonprofits, organizations and governments interact with their customers, members and citizens.
This is What We Do
- Design, Development & Project Management
- Integrated Media
- Social Media for Public Relations, Outreach, Community Development, Promotions & Marketing & Sales
- Media Relations, Project Planning, Community & Grassroots Organization and Leadership
- And, YES, when it makes sense for our clients, we still do "traditional" marketing, too.
Pew Civic Study Finds Major Growth in Political Activity on Social Networking Sites
Of the findings brought to light in the recent Pew Research Center’s Internet & American Life Project report, Civic Engagement in the Digital Age, we found these two most interesting: "...there has been major growth in political activity on social networking sites (SNS) between 2008 and this survey in 2012" and "For most politically active SNS users, social networking sites are not a separate realm of political activity. They are frequently active in other aspects of civic life."
From the report: "The number of social networking site users has grown from 33% of the online population in 2008 to 69% of the online population in 2012. And there have been major jumps in the proportion of SNS users who post political news, who friend or follow candidates, and who joined an SNS group organized around political or social issues. In addition, notable shares of SNS users say their activity on the sites has prompted them to learn more about social or political issues and to take action around those issues."
Retail Stores Become Shipping Hubs to Battle Amazon
By Alistair Barr, USA TODAY
Some of the world's largest retailers are turning their stores into mini distribution hubs to help them compete better online against Amazon.com.
Instead of fulfilling Web orders from warehouses hundreds of miles from shoppers' homes, companies including Wal-Mart, Best Buy and Gap are routing orders to stores nearby.
Store employees pick products from shelves, pack them into boxes and drop them into waiting FedEx and UPS trucks that zip off to homes a few miles away.
The trend, known as Ship from Store, saves money through shorter delivery routes. More important, it speeds deliveries, avoids costly markdowns and recoups sales that have been lost to Amazon, the world's largest Internet retailer. Go here for more.