Unless You're eMarketing, Your Message is Not Getting Through
Today our world changes with blinding speed, often leaving us wondering how our business disappeared, our community deteriorated or our organization fell apart.
In the past things worked so slowly that standing still and doing nothing was actually a reasonable "plan of action". In fact, it might have been the best choice. But, that's not true today.
Whether you believe it or not, you face extinction by standing still and doing nothing. The news business is a clear example. Coast-to-coast, newspapers are ceasing print production and scrambling for new business models. Seemingly overnight Facebook, Twitter, other social media, and Reddit ("the front page of the Internet"), have become the news medium of choice for millions, instantly delivering what's happening right now to people of all ages via PCs, laptops, notebooks, iPads, tablets and smartphones.
So, if you are not eMarketing, that is communicating, motivating and selling using the Internet, then you are not communicating.
eMarketing covers all the activities a business, nonprofit, professional services organization or government unit conducts via the worldwide web with the desire of communicating with their audiences; attracting new business or new members; retaining current business or members; and creating or enhancing various organizational or product “brand” identities.
Considering return on investment, eMarketing has nearly supplanted non-electronic, e.g. print marketing and communications, and redefined the way businesses, nonprofits, organizations and governments interact with their customers, members and citizens.
This is What We Do
- Design, Development & Project Management
- Integrated Media
- Social Media for Public Relations, Outreach, Community Development, Promotions & Marketing & Sales
- Media Relations, Project Planning, Community & Grassroots Organization and Leadership
- And, YES, when it makes sense for our clients, we still do "traditional" marketing, too.
eTrends Worth Watching
It's a New World - Again!
Google Glass, we predict, will stimulate another internet-empowered revolutionary change in our culture. Let your mind go for a second. Using Google Glass you are now able to "visually scan" anything and instantly see critical details in your "personal heads-up" display. That means you'll see specs and even comparative pricing - assuming it's available via the web. It also means that corporate HR person or police officer can potentially do the same when he/she looks you over… instantly see your arrest record, your credit rating, your bank balance, etc.
Make 'em Want to Watch Your Video
Use this whiteboard drawing concept sparingly and it just might payoff for you... depending upon your product or service value message, of course. Please select the image and checkout the video:
Target Hopes Facebook Deals Will Draw More Shoppers Into Stores
(Reuters | Posted: 05/07/2013 11:59 pm EDT | Updated: 05/08/2013 2:44 pm EDT) Target Corp is rolling out Cartwheel, a service that combines social networking and discounts, the latest attempt by a U.S. retailer to lure shoppers into its physical stores rather that seeing them buy from online rivals
Target said its new program relies on shoppers using their Facebook accounts. However, shoppers can only redeem the offers they choose in Target's U.S. stores, not online.
With Cartwheel, shoppers select the deals they want online and then bring a barcode - either on paper or on a mobile phone - to a Target store to get the discounts. Shoppers can see what offers their Facebook friends have chosen, and earn more offers by having their Facebook friends sign up.
This service comes as traditional retailers try to keep shoppers buying from them rather than from Amazon.com Inc and other online-only retailers, especially as shoppers use their smartphones to compare prices.
Twenty percent of cellphone owners research products using their phones before they buy, and 18 percent of them compare prices on their phones before making a purchase, according to Bill Tancer, general manager of global research for Experian Marketing Services. Go here for the story or here for a PDF version.
Pew Civic Study Finds Major Growth in Political Activity on Social Networking Sites
Of the findings brought to light in the recent Pew Research Center’s Internet & American Life Project report, Civic Engagement in the Digital Age, we found these two most interesting: "...there has been major growth in political activity on social networking sites (SNS) between 2008 and this survey in 2012" and "For most politically active SNS users, social networking sites are not a separate realm of political activity. They are frequently active in other aspects of civic life."
From the report: "The number of social networking site users has grown from 33% of the online population in 2008 to 69% of the online population in 2012. And there have been major jumps in the proportion of SNS users who post political news, who friend or follow candidates, and who joined an SNS group organized around political or social issues. In addition, notable shares of SNS users say their activity on the sites has prompted them to learn more about social or political issues and to take action around those issues."
To review the Pew survey, go here or here for the report PDF.
Go here for more eTrends info of value