Unless You're eMarketing, Your Message is Not Getting Through
Today our world changes with blinding speed, often leaving us wondering how our business disappeared, our community deteriorated or our organization fell apart.
In the past things worked so slowly that standing still and doing nothing was actually a reasonable "plan of action". In fact, it might have been the best choice. But, that's not true today.
Whether you believe it or not, you face extinction by standing still and doing nothing. The news business is a clear example. Coast-to-coast, newspapers are ceasing print production and scrambling for new business models. Seemingly overnight Facebook, Twitter, other social media, and Reddit ("the front page of the Internet"), have become the news medium of choice for millions, instantly delivering what's happening right now to people of all ages via PCs, laptops, notebooks, iPads, tablets and smartphones.
So, if you are not eMarketing, that is communicating, motivating and selling using the Internet, then you are not communicating.
eMarketing covers all the activities a business, nonprofit, professional services organization or government unit conducts via the worldwide web with the desire of communicating with their audiences; attracting new business or new members; retaining current business or members; and creating or enhancing various organizational or product “brand” identities.
Considering return on investment, eMarketing has nearly supplanted non-electronic, e.g. print marketing and communications, and redefined the way businesses, nonprofits, organizations and governments interact with their customers, members and citizens.
This is What We Do
- Design, Development & Project Management
- Integrated Media
- Social Media for Public Relations, Outreach, Community Development, Promotions & Marketing & Sales
- Media Relations, Project Planning, Community & Grassroots Organization and Leadership
- And, YES, when it makes sense for our clients, we still do "traditional" marketing, too.
Pew Civic Study Finds Major Growth in Political Activity on Social Networking Sites
Of the findings brought to light in the recent Pew Research Center’s Internet & American Life Project report, Civic Engagement in the Digital Age, we found these two most interesting: "...there has been major growth in political activity on social networking sites (SNS) between 2008 and this survey in 2012" and "For most politically active SNS users, social networking sites are not a separate realm of political activity. They are frequently active in other aspects of civic life."
From the report: "The number of social networking site users has grown from 33% of the online population in 2008 to 69% of the online population in 2012. And there have been major jumps in the proportion of SNS users who post political news, who friend or follow candidates, and who joined an SNS group organized around political or social issues. In addition, notable shares of SNS users say their activity on the sites has prompted them to learn more about social or political issues and to take action around those issues."
To review the Pew survey, go here or here for the report PDF.
Retail Stores Become Shipping Hubs to Battle Amazon
By Alistair Barr, USA TODAY
Some of the world's largest retailers are turning their stores into mini distribution hubs to help them compete better online against Amazon.com.
Instead of fulfilling Web orders from warehouses hundreds of miles from shoppers' homes, companies including Wal-Mart, Best Buy and Gap are routing orders to stores nearby.
Store employees pick products from shelves, pack them into boxes and drop them into waiting FedEx and UPS trucks that zip off to homes a few miles away.
The trend, known as Ship from Store, saves money through shorter delivery routes. More important, it speeds deliveries, avoids costly markdowns and recoups sales that have been lost to Amazon, the world's largest Internet retailer. Go here for more.
eTrends Worth Watching
Social Media Marketing Trends Gaining Traction in 2015: New Research
“Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true?”
“In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track.”
“#1: Sales Through Social Media Are Rising
For years now, marketers have reported their greatest social media frustration as tracking sales through to social media efforts.”
“A Facebook post or YouTube video might play a part in a sale at some point, but a phone call, filling out a form and other steps typically get the credit for moving potential consumers down the funnel. These steps are closer to the conversion. This difficulty giving social presence any sales credit prompted marketers to switch their social metrics from direct sales to the more amorphous metrics of brand awareness and buzz.”
“New research, however, indicates that social media may finally be directly delivering the paying customers vendors have longed for.”
“Internet Retailer’s “2015 Social Media 500,” a study of 500 leading merchants’ use of social media, reveals that retailers’ increased efforts to build social media audiences (follower numbers were up an average of 33% on Facebook from 2013 to 2014) are paying off.”
“In 2014, total social commerce sales that could be tracked to social networks hit $3.30 billion, up 26% from 2013’s $2.62 billion, which is quite a leap. The study also revealed that overall traffic to retailer websites originating from social networks ticked up 7%. Could these increases be the long-awaited indicators that social selling will finally take off?”
“A positive trend in social selling has been echoed by other reputable studies. According to leading statistics provider Statista, by the end of 2015, social selling will amount to $30 billion worldwide, a 50% increase over 2014’s $20 billion. (Keep in mind that the Internet Retailer study above gauged only 500 selected retailers, not the entire market, hence the difference between $3 billion and $30 billion.)” Go here for the rest of the story:
Social Media Marketing Trends Gaining Traction in 2015: New Research, Suzanne Delzio, Social Media Examiner, 27 May 2015.
Best Mobile Marketing Apps
“As a digital marketer, it's more important than ever to react in real time. We all know marketing is an ever-evolving landscape. And it evolves quickly. It's important to keep up or at least be familiar with new tactics, tools, and channels as they emerge. It's the job of any marketer to know what's going on and how things are changing.” Go here for the complete article: “10 essential mobile apps for the modern marketer”, Don Knox, iMediaconnection, 4 Mar 2015.
Useful Stuff About Social Media
Here is a recent article which might help turn a light on social media: 10 Significant Things You Likely Didn't Know About Social Media But Should.
Marketing campaigns are dead.
“Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't trust emails; and 36% don't trust information in branded apps. What consumers want is genuine value from their interactions with brands, but most marketers fail to deliver it.”
Forrester Research. We missed this webinar, But there will be others.
Go here for a list.
Pew Research Center's Internet & American Life Project found that online video is growing. 78% of online adults watch or download videos online, up from 69% in 2009, and the share of Internet users who upload or post video online has doubled from 14% in 2009 to 31% today. Kristen Purcell, report author, explains these findings and the reasons behind them. For the full report go here.
Make 'em Want to Watch Your Video
Use this whiteboard drawing concept sparingly and it just might payoff for you... depending upon your product or service value message, of course. Please select the image and checkout the video:
Who is Using this Stuff? Forrester Does.
Go here for more eTrends info of value