How do you know when you have gotten your message through?
Perhaps you notice a glimmer of understanding in the eyes of the person or people you are talking with; or, your message is repeated; your product is purchased; a vote is cast in your favor; or, a donation is made to your cause.
Most people judge their success by measuring the obvious parameters which characterize one-way information transmission such as these.
All of them require a nearly immediate conclusion in the sense that someone must do, initiate or say something before you believe you have communicated with that person and he or she actually understands what your are saying.
On one level that’s all that you may want to accomplish — one action or datum point racked up on your scorecard.
However, if you plan to operate your business or nonprofit in the future there is much more that you need to accomplish.
More than a one-time sale, you need to ignite a sense of passion for your concept, cause or product. You need to bring 'em back for more.
There is only one way to do that…Outreach.
Outreach is a multi-lane superhighway of social interaction. Outreach requires that you speak with intelligence and hear with comprehension. All your senses must be tuned in to understanding, acting upon, meeting and exceeding your friend’s feedback message.
Communicating through Outreach, that is, truly getting your message into another's thoughts, requires more than making a casual effort. It requires that you travel 99.9% of the communication path to your friend.
Then, if you succeed and your friend is open to hearing you, Outreach requires that your product, your service, your idea must be the very best product, service or idea available and obviously the best choice at a reasonable price.
Then and only then will you have earned the right to meet and exceed your friend’s needs and most importantly his expectations and trust in you.
Still, your work is not done. You must repeat the Outreach process again and again.
Only then will you and or your business or organization flourish.
This is What We Do at the
- Design, Development & Project Management
- Integrated Media
- Social Media for Public Relations, Outreach, Community Development, Promotions & Marketing & Sales
- Media Relations, Project Planning, Community & Grassroots Organization and Leadership
- And, YES, when it makes sense for our clients, we still do "traditional" marketing, too.
Trends Worth Watching
UAW Forgot Something... Social Media
Contract negotiations were going along swimmingly between the UAW and Fiat Chrysler Automobiles. Everybody thought the membership would be happy with the new contacts.
Then the membership got a look. Everything went south very fast.
It seems the UAW executives were working from their old playbook — thinking they would let their members know the contract particulars at some future meeting. They forgot that times have changed.
Today everybody is connected and looking for instant updates via Facebook, Twitter, YouTube, etc. That goes for UAW members, too.
Here's the story: UAW steps up social media to avoid another failed vote, Brent Snavely, Jim Schaefer and Alisa Priddle, Detroit Free Press, 11 Oct 2015.
Who Do YOU Trust? Bloggers Move to No. 3
According to a recent survey bloggers are number three on the trust hit parade. Here's the story:
Bloggers are the third most trustworthy source of information, behind friends and family, according to an independent survey of UK consumers commissioned by affiliate network, affilinet.
Meanwhile brands languish towards the bottom of the ranking, only just above politicians. Celebrities also ranked poorly.
affilinet Trust Index: Whose opinion do you trust the most?
Social media contacts
While it may come as no surprise that politicians footed the poll, it’s perhaps more worrying that 10% of respondents said that they did not trust any of these.
Go here for the rest of the story.
This is How Pinterest Makes Sense
Two key factors in a successful Outreach program are message reception - in the sense that it is visual, easy to understand and relevant. And, action - meaning that your message helps prompt people to do or say something because it benefits them and others.
So, what is the benefit of using Pinterest?
In search of a case study which would help answer that question for my friends, I visited the Pinterest website and found the Ziploc case study and this key comment:
“Pinterest is the least product-focused of all our marketing channels,” (Adam Beane, Brand Manager) said.
“We use Pinterest to share our expertise with our consumer and provide her with everyday tips and tricks to make her more successful at home and on-the-go.”
“Product integration is used only when it’s a natural fit, and the product is never the central component.”
Pinterest calls itself, “The visual bookmarking tool that helps you discover and save creative ideas.”
It's possible Pinterest may work for you.
Go here for more Trends info of value