Social Media - Mess Up and Suffer Immediate Consequences
We know that Rush Limbaugh messed up.
In fact, he managed to lose at least 40 of his program sponsors as a result of underestimating the almost instantaneous effect of social media. And, his "damage control" effort was not only late but also pretty much dead on arrival.
There are clear lessons to be learned. In this video report, Eric Lundquist and CMO Allen Bonde analyze what real time social networks mean for today's marketing strategies for businesses and nonprofits.
Here are the lessons they discuss:
- Know your influencers / advocates and connectors
- Align with sales (and news) cycles – B2B require a continuous dialog
- Embrace content / inbound marketing – be a resource; tap resources
- Invest in monitoring and listening
- Be proactive
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Trends - Making Social Media Work for Your Business
Socialcast is putting FaceBook-like social activity streams to work to help employees collaborate.
Socialcast is an embedded collaboration platform built around activity streams; streams of information from colleagues and most importantly business systems that provide cross functional collaboration. Socialcast delivers up updates from colleagues and business systems in a way that looks similar to Facebook and provides "real-time" project information to all interested parties via smart phone, desktop, laptop or notebook operating systems.
Embedded into other applications, such as SharePoint and intranets, Socialcast gives team members immediate access to collaborative information and updates without the necessity of opening a separate application and disrupting their workflow. Socialcast helps to eliminate "silos" and gives workers that "social grab" or collaboration which facilitates their work and keeps team participants up-to-date with real time information.
Quick Take
In-game advertising (IGA) is advertising in computer and video games and is projected to reach the $1 billion plateau by 2014. The first commercial IGA was a spot for Penguin biscuits which appeared in James Pond-RoboCod in 1991. IGA can be placed in the background, e.g. an in-game commercial which appears when the game loads or integrated into the game in the game so that the advertised product is necessary to complete part of the game or is featured prominently within in game movies, called "cutscenes".
IGA is an effective way to reach 16 to 34-year-old males. In fact, a 2010 Nielsen Company study showed that IGA had a return on investment of $3.11 per dollar spent. In 2006, Nielsen established a GamePlay Metrics Division to serve in-game advertisers and measure IGA effectiveness
There is some trouble in gaming paradise, though. Some gamers feel that IGA is invasive, calling it spyware. Some remove IGA advertisements by paying more for advert-free copies of the game or disabling them.
Advergaming is the name given to games specifically made to advertise a product, organization or viewpoint. Many of these games are offered "free" online, with some becoming the most visited page of a brand website. Advergames help promote repeat traffic to websites and reinforce brands. Some users register to be eligible for prizes and, or, invite others to participate which can leverage promotion by word of mouth or "viral marketing" (a.k.a. "marketing buzz") through social networking to increase brand awareness and help increase product sales.
Old Spice is credited with one of the fasted growing online viral video campaigns, reaching 23 million viewers after 36 hours. It featured Isaiah Mustafa in a bathroom. Mustafa replied to Facebook, Twitter and Youtube online comments and questions.
Is Your Message Getting Through?
No matter how experienced or educated we are we are constantly reminded that our world changes, often with blinding speed and leaving us wondering how our business disappeared, our community deteriorated or our organization fell apart.
In the past things worked so slowly that standing still and doing nothing was actually a reasonable "plan of action". In fact, it might have been the best choice. But, that's not true today.
Whether you believe it or not, you face extinction by standing still and doing nothing. The news business is a clear example. Coast-to-coast, newspapers are ceasing print production and scrambling for new business models. Seemingly overnight Facebook, Twitter and other social media, have become the news medium of choice for millions, instantly delivering what's happening right now to people of all ages via iPads and smartphones.
Do the People Who Matter Hear You Now?
Like newspaper publishers, you can no longer stand still and hope people read your papers. And, like the publishers are learning, you, too, have to deliver your message through the media that people you need to reach are using — no matter their age, ethnicity or gender.
If you are in business today, or a community leader, you know you must transition away from what you have been doing to something better, stronger, more competitive, more tuned to today's world. You have no choice. You must transform and market yourself, your company, your organization, your community in new ways. Otherwise the world will pass you by.
It's really simple, isn't it? By making sure your message gets through you'll have a chance for it to be heard, understood and cause the results you intended. Doesn't that make more sense than rolling the dice and hoping you'll connect?
We will help you make that transition. Contact Ron Baker, today. 734-238-2789 rbaker@mktcom.net
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