Creativity... Applied Effectively
With nearly 50 years experience serving hundreds of clients across a wide spectrum of industries and nonprofit organizations, we have cultivated a uniquely effective tool kit. But, in sum, it's the practical application of life experience that created the “spark” that delivered the results for our clients. Yes, we bring creativity, cutting edge talent, “fresh eyes” approach and management strengths to the table. But, simply put, because we are much more than that - or the latest social media trend or technology - we will help you attain what matters most to you.
Tech for You?
Live video streaming is a current bit of technology which might be useful for you. The technology became a high profile tool when the Royal Caribbean, “Come Seek Live” promotion was seen at various locations throughout NYC, including Times Square digital billboards. By streaming from one of their newest ships, the Anthem of the Seas, a live stream appeared on smartphones everywhere. Jim Berra, Royal Caribbean, sr. v. p. & chief marketing officer, explained, "COME SEEK LIVE is an exciting way for Royal Caribbean to challenge the misperceptions travelers have about the cruise industry. ...we recognize that millennials require us to communicate with them using new channels."
Since the launch, many Royal travelers themselves have “Scoped” their experiences, live, to thousands of existing and potential cruising customers throughout the world. Consider Periscope and competitors Facebook live and Meerkat, too, for your next Outreach effort. - RB
After a bazillion years of writing for lots of people and signing their names to various articles and speeches, I decided to "let it all hangout" and sign my own name. Below are a few of my less controversial offerings to the world. - RB